VISION 21: DSS ARCHITECTURE - MANAGEMENT PRESENTATION

 

DESCRIPTION

Decision Support Systems (DSS) employ computer-based information systems to improve organization wide decision making.

  • DSS is a process that reduces uncertainty by clarifying issues and examining alternatives using logical discipline

 

WHY USE DECISION SUPPORT SYSTEMS?

  • support managerial judgment
  • enhance the decision making process
  • improve organizational effectiveness
  • augment rather than replace managerial decision making

WHAT KIND OF PROBLEMS DO DSS HELP SOLVE?

  • complex problems requiring analysis involving large amounts of data
  • requiring large allocation of money
  • having significant impact of an organization
  • problems that are difficult to define

WHAT ARE APPROPRIATE USES FOR DECISION SUPPORT SYSTEMS? 

  • financial planning
  • market models
  • distribution and location models
  • customer and portfolio management systems
  • geodata systems analysis

CHARACTERISTICS OF DECISION SUPPORT SYSTEMS

  • easier to use than to define
  • conceptual systems requiring an integrated vision
  • technical systems requiring a distinct methodology
  • business oriented requiring friendly user access
  • DSS go beyond problem solving by helping managers identify problems before they become problems
  • a complete problem definition is not required provide approximate answers in a timely fashion

WHAT KIND OF ANSWERS DO DECISION SUPPORT SYSTEMS PROVIDE

  • financial answers to target those who have reduced profitability
  • performance answers to determine the weakest and strongest areas
  • budgeting answers to determine how one is doing according to plan
  • modeling answers or "what if" answers to see the impact when conditions change
  • forecasting answers to estimate the future trend based on past history
  • goal seeking answers to determine the cost of reaching objectives
  • pro forma consolidation and allocation answers to determine what acquisitions will do to earnings considering the economies of scale
  • graphical answers to trends with each other

WHY DO ORGANIZATIONS REQUIRE AN INTEGRATED DECISION SUPPORT SYSTEM

  • different answers require different packages
  • DSS are different from traditional information systems
  • each manager may have a particular problem to solve unlike the problem of another manager
  • each decision feature provides unique benefits
  •  complex problems requiring analysis

WHAT IS THE LEVEL OF SUPPORT PROVIDED BY DECISION SUPPORT SYSTEMS?

  • identifying the objectives of a problem
  • using approximate data to select the best solution
  • working through alternative solutions from concept to selection
  • providing access to facts via the retrieval of information
  • assisting in pattern recognition by making unexpected or unrecognized connections
  • making simple to complex computations, comparisons, and projections
  • building complex models for management investigation
  • recognizing and reviewing assumptions

WHAT DOES IT TAKE TO BUILD A DSS?

  • computer hardware
  • computer software
  • user friendly interfaces
  • graphical generators
  • appropriate methodology
  • activity planning and management method
  • security system

THE DSS METHODOLOGY AS A ROADMAP TO SUCCESS

  • populate the DSS
  • prepare reports
  • support heuristic processing

THE STRATEGIC DSS ARCHITECTURE

1. categories of data
  • sales
  • market research
  • competitive intelligence
  • service-level performance
  • early warning
  • performance to budget
  • personnel
  • performance to long-range plan
  • key correspondence among functional areas
  • customer order data

2. candidates for DSS 

  • forecasting
  • order processing
  • finished product transport and warehouse to customer routing and distribution
  • distribution center warehousing
  • transportation from plant to distribution center
  • packaging
  • production planning
  • plant storage
  • facilities management
  • procurement

3. DSS opportunities

  • operational control
  • management control
  • strategic planning

4. central information repository supporting the DSS architecture

  • freight payment system
  • transportation history
  • customer master activity system
  • inventory
  • credit file
  • order status
  • product movement by product and by customer
  • standard costs
  • customer order data
  • research and development
  • marketing and sales

5. measures of performance

  • production planning and scheduling
  • personnel
  • purchasing
  • general development/manufacturing

6. formal decision making process

  • recognition of the changed environment
  • alternative development
  • criteria definition
  • alternative evaluation
  • decision implementation
  • feedback and feedforward
  • corrective action

7. information characteristics for planning, implementation & control